Balance Internet is proud to announce their alliance with SLI Systems (NZX: SLI), provider of site search, navigation, merchandising and user-generated SEO. SLI’s learning-based technology improves the user experience by providing relevant search results therefore improving customer self-service, increasing sales conversions, page views and site traffic. SLI is also the leading SaaS-based site search provider in this year’s Internet Retailer Magazine’s Top 500 Guide.

Swimwear Galore utilised SLI to improve site search on their recent Magento Implementation relying on SLI’S technology to reduce site abandonment, improve conversion rates and increase average order size.

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Why is Site Search so Important? SLI explains:

One of the best things about site search is that almost everyone is familiar with the concept of being online and starting their journey with a keyword search. The search results page is one of the most frequented pages of a website and yet all too often is the case that you’ll perform a simple search only to be shown product not found’ article doesn’t exist’ or be served a page of totally irrelevant results. Today’s internet user has very little patience when it comes to this kind of user experience and will usually be off to a competitor’s site within seconds.

There is no doubt that site search is one of the most important ways to understand the shopping behaviors of your visitors. Users who type a search phrase are more likely to convert versus a user who browses (typically using navigation) the site. Site search users are objective focused that is to say they are looking for something specific and are telling you in their own language what they want. If you show them what they are expecting to see (relevant results) they are much more inclined to add the item to their shopping basket.