To extract and drive the best outcomes from your Magento ecommerce store requires a focused and flexible digital strategy. As an eCommerce focused business, our digital services are based around developing strategies to develop the right content and digital marketing plan to drive store traffic, maximise sales conversion, and build long-term loyal customers.
We conduct quarterly strategy workshops with our client partners to review ecommerce store performance and what has and has not worked in previous marketing campaigns. The outcome from these workshops is an updated plan with a menu of initiatives for execution and testing in the next quarter.
In line with our philosophy of training, supporting and empowering you to manage your own ecommerce store, we work with our client partners to develop the digital marketing strategy and then coach and train them to execute the plan.
We commence by conducting a review of site analytics including the quality and quantity of traffic, conversion ratios of visitors to sales, order volume and value, repeat vs. new customer ratios, overall customer experience and peak site loads.
We also review marketing activities including email marketing campaigns and analytics, social media, third party channels and importantly we review the performance and marketing activities of your key competitors.
The output from this review is a plan that includes both functionality enhancements to the ecommerce store and activities that will build greater sales and ROI for your ecommerce store.
These activities could include:
- Search Engine Marketing
- Search Engine Optimisation
- Link Building
- Email Marketing
- Social Media activities across:
- Facebook, Twitter, Tumblr, Flickr, Pinterest, Polyvore, Linked in, etc.
- Text and image content development
- Video production
- Channel Marketing across:
- eBay, Amazon, Shopping.com, Get Price, Westfield, etc.
- Blogs to generate user generated content
- Conversion testing
We will partner with you to implement the plan. While always encouraging you to take control of the execution of the plan we offer full support and are always available to step in and assist in the delivery of your digital marketing.