Staff Writer

A 'nom de plume' for one of our talented wordsmiths...

Balance Internet is proud to announce that they are continuing to remain a partner and member of the Franchise Council of Australia for 2013 and 2014.

The Franchise Council of Australia Limited (FCA) is the peak body for the $131 billion franchise sector in Australia, representing franchisees, franchisors and service providers to the sector. Membership of the Franchise Council of Australia is voluntary, and open to any organisation or individual involved in the franchise sector, including franchisees, franchisors, lawyers, accountants, banks, consultants, academics, publishers – plus many others.*

Balance has joined forces with the FCA to help assist the Franchise Sector to gain a better understanding of how to transition a Franchise model to include an online store, to promote franchising in digital media and provide eCommerce educational services to all members of the Franchise Sector.

Director James Horne said, Balance Internet works with various clients who belong to the Franchise Sector including Forty Winks, Beacon Lighting, Clark Rubber and Horseland. It can be difficult to transition the Franchise model to include an online store, and we have worked with a number of clients to help overcome the blockers and fears associated with a competing online store, allowing Franchisees to see opportunity and embrace the online presence for the better of the Franchise Group.