Staff Writer

A 'nom de plume' for one of our talented wordsmiths...


Total Tools are proudly Australian owned and Australia’s largest independent professional tools retailer with the best prices and latest and greatest product innovations the market has to offer.

For more than 30 years, Total Tools have been passionately servicing Australians by stocking the widest range of the world’s best known professional tool brands to ensure tradesmen and DIYers can find the best tool for the job.

In 2016, Balance Internet and Total Tools commenced their working partnership with a series of workshops to develop a vision, strategy and plan for a new and scalable onmi-channel platform to drive future online and in-store sales.

The outcome was a new Magento 2 Enterprise eCommerce Platform with a totally new user experience and responsive design with an advanced back-end order management system to enable fulfilment through all Total Tools stores.

The project

The new platform includes full integration with Total Tools’ ERP – Pronto, that enables synchronisation of products and inventory, orders, customer and loyalty data.

As Total Tools’ product range is extremely diverse in terms of physical sizes and weights including pallet-sized products, the solution incorporates advanced custom shipping logic to minimise shipping costs. This solution was developed in partnership with Temando and routes each order to the closest store with stock availability to the customer from where it is shipped through the most cost freight option.

Key features and functionality

In line with Balance Internet’s goal to optimise the user experience and remove any barriers to conversion the site includes functionality including:

  • Advanced onsite product search using Algolia Search
  • Stage based promotions with GEO IP capability to detect the customers location for the best local offer
  • Build-Your-Own product kit – utilising Magento’s grouped product capability with advanced pricing logic
  • Click and Collect from a local or customer nominated store
  • Integrated Gift Cards

The new autoscaling hosting environment with a Content Delivery Network enables Total Tools to conduct sales events and drive traffic with the confidence the platform will perform under high traffic loads.

With Magento 2’s functionality, Total Tools’ marketing team has the ability to continuously grow and expand their business with A/B Testing, full customer segmentation and personalised automated marketing.

The Magento 2 Enterprise Edition build will help Total Tools grow and expand their business.

A big thank you to the team at Total Tools for all their hard work on yet another successful Magento 2 deployment

Take a look at Total Tools’ website here

If you’re thinking of migrating to Magento 2, Contact Us or call us on 1300 624 368 today.