Staff Writer

A 'nom de plume' for one of our talented wordsmiths...

Balance Internet is proud to announce that it will be sponsoring, speaking and exhibiting at the National Franchise Convention 2013 – Future Landscapes for Leadership, Strategy and Technology from the 20th -22nd of October 2013 held at Jupiter’s Casino on the Gold Coast.

Managing Director James Horne will be speaking at the Conference on both Monday and Tuesday. Joel Shulkin the National Marketing Manager of Clark Rubber and James will present a case study focusing on Clark Rubbers Digital Journey on the Monday of the Conference. Balance Internet and Clark Rubber have been working together for over 3 years now, and I look forward to sharing this journey with likeminded Franchisees. Balance Internet work with various clients who belong to the Franchise Sector and we understand that it can be difficult to transition the Franchise model to include an online store. We have worked with Clark Rubber to help overcome the blockers and fears associated with a competing online store, allowing Franchisees to see opportunity and embrace the online presence for the better of the Franchise Group.

Along with James, the Franchise Council of Australia are pleased to announce Guy Russo, Managing Director of K-Mart, Steve Romaniello, Chairman of the International Franchise Association, Dean Pearson, Head of Industry Economics at NAB, and Dee Gibbon from the Royal Australian Air Force will also make keynotes at this year’s Convention.

To register for this event please click here.
Lock these dates and times in your calendar and join James at the conference. The Balance Internet Team looks forward to seeing you there!

Monday 21st of October

3.30 ” 4.15 pm

Your Digital Journey

Are your franchisees scared of the internet and the affect it is having on their business?
Are you having to change your business model to allow for multiple online channels?
Have you shifted your marketing spend from traditional advertising to digital in the last 3-5 years?
Clark Rubber and Balance Internet will present a case study of Clark Rubber’s journey into digital, and deliver some insights that may assist other franchise groups in addressing these challenges.
Facilitator: James Horne, Balance Internet

Speaker: Joel Shulkin, National Marketing Manager, Clark Rubber

Tuesday 22nd of October

1.15 ” 2.00pm

Rolling it out

Once you have implemented new technology into your business, how do you roll it out?
How do you create franchisee engagement and take up?
How do you deal with teething problems across multiple locations? What precautions can you put in place?

Facilitator: James Horne, Director, Balance Internet

Speakers: Rob McKay, CEO, Wendy’s Supa Sundaes and Richard Thame, CEO, Fastway Couriers Australia