Staff Writer

A 'nom de plume' for one of our talented wordsmiths...

Bronto_Image_BlogEvery Thursday morning, our team here at Balance participate in a Toastie Thinking session. These sessions are an opportunity to learn, share and discuss ideas, news and cool things happening in the world of digital. Recently, Shannon Ingrey, General Manager, APAC over at Bronto, popped into our office to host our weekly session and talk all things Bronto.

Having worked together over a number of years, our teams have collaborated on many projects together. But leading into Christmas with the buzz of Marketing Automation in the air, it was a good time to bring the team together to get a rundown from Bronto’s perspective and learn a little more about the direction they’re taking marketing automation.

If you’re not already familiar with Bronto, it’s a commerce focused automation tool that packs some serious punch when it comes to functionality. Turning sophisticated marketing simple and helping you make better decisions aligned to key business outcomes. With a core focus on data, Bronto offers countless ways to capture a complete picture of your customer while helping you create automated and highly personalised campaigns. Drag and drop tools make for simple campaign set up, so the whole process is easily adjusted where necessary. With key analytics integrated into the platform, you’ll be able to see the results of your campaign and gain valuable insight into how to keep improving your work.

With the digital landscape changing as quickly as it does, connecting with your customer meaningfully is now more important than ever. Have you reviewed your automation process recently? If not, now is a great time to start looking into your marketing approach and working through areas of improvement to ensure you’re set up for success over the next few crazy months. We’re always here to help, so please reach out if you’d like to speak with someone and discuss details. And if you’re considering the next step in your Magento journey, the great news is that Bronto is Magento 2 ready. So there’s no need to compromise.

Balance Internet would like to thank Bronto for coming in to speak with us and we’re looking forward to many more collaborations together!

Contact us or call us on 1300 624 368 to talk Bronto and Marketing Automation