Staff Writer

A 'nom de plume' for one of our talented wordsmiths...

Directors James Horne and David Crothers will attend and present at the Melbourne eCommerce Conference and Expo held at the Melbourne Convention and Exhibition Centre from Tuesday 25th ” Thursday 27th March 2014.

James Horne will be presenting a case study about Wittner Shoes on Thursday 27th March from 10.40am ” 11.10am in Learning Lab 1. The presentation will showcase Wittner’s 100 year history from mail order to its current multichannel approach. Balance will discuss and showcase Wittners’s eCommerce storeFactory outlet online store and eBay store as well as their digital marketing strategy. The 3 key take aways for attendees include:

  • Building a successful multichannel eCommerce model
  • How site speed and performance drives sales conversion
  • Leveraging customer data to build loyalty and sales.

The Melbourne eCommerce Conference and Expo is a conference and expo that unites retailers, digital, travel, FMCG, Media and publishing industries by the comparable demand to interact with customers digitally and transactionally. It provides the opportunity to learn about the valuable tools that will capture your audience, engage your brand and generate return on investment while the expo gives attendees the opportunity to meet eCommerce enablers and be inspired by the latest technologies.