We developed the concept of a Fashion Blog as an addition to the main Magento website for one of our largest online retailers Country Racing Victoria. The goal for the project was to improve the search optimisation for the main eCommerce site countryracing.com.au. Adding a blog to your main website is one of the best techniques for marketing eCommerce websites to create conversation with their customers and improve their search ranking. Creating cross links with other online boutiques and fashion websites will help drive up the ranking for Country Racing Victoria through all of the main search engines. This could also be the catalyst for cross promotions and the up-selling of advertising space to not only clothing and retail but other large online players.
In today’s rapidly evolving and for ever changing eCommerce world, it is essential that you engage with your customers on a regular basis through various mediums and different platforms. Integrating Magento and a WordPress Blog is great way to start these conversations with your customers.
The benefits of having a Magento store with WordPress integration are vast:
- You’re no longer just offering a service or products. You are now offering meaningful content that will engage your customers and keep them coming back to your online store. A blog can provide inspiration and ideas to customers.
- You have opened the lines of communication. Your customers can now interact with you and other customers on the site through the blog via commenting on posts.
- Integrating WordPress with your online store will also allow you the opportunity to improve your SEO
For more information about including a blog in your omni channel strategy please see: https://www.balanceinternet.com.au/brand-strategy-in-an-omni-channel-world/