Staff Writer

A 'nom de plume' for one of our talented wordsmiths...

Balance Internet are proud to announce the launch of Victorian cake store Ferguson Plarre, Mobile and Desktop versions.

With the help of Magento Enterprise and Balance Internet, Ferguson Plarre were able to redesign and develop their existing website to utilise the new platform. Customers can now order all their favourite cakes, pies and other bakery goods online and pick it up from their local Ferguson Plarre store.

Ferguson Plarre Bakehouses have always been and still are a family owned and operated business. They have a long & proud history dating back to the 1800’s. Their rich family history is well reflected in the website design truly reflecting the in store experience. Freight and Fulfilment is taken care of a customised Balance Internet extension that allows for a pickup in store only solution. Local franchise stores truly benefit from the website, as all orders are fulfilled at the customers nearest store, taking advantage of the Balance Internet store locator functionality to identify appropriate locations for pickup.

The greatest new feature of the website is Design a Cake. Balance Internet and Ferguson Plarre worked together to integrate a remarkable front end experience that integrates Magento Bundled products with WebGL, allowing customers to design their own cake and see it as it is being created in a 3D model! Customers are able to select the size and flavour of the cake, and then decide on its decorations from sprinkles all the way down to personalised images on the cake. The experience delivered to the end user is very unique to the new Ferguson Plarre website and Magento. Implementations like this are quite rare and generally unchartered territory for a lot of Magento sites so it was an extremely challenging and exciting piece of work. Prototyping and continuous revision of the product with the agile approach was the best approach for both project teams to adopt, allowing flexibility for the project team in its approach to develop the piece successfully.

The online store utilizes Magento Enterprise’s core functionality including:

  • Cross Sell and Up Sell Functionality
  • Loyalty
  • Review

The store takes advantage of Magneto’s open source nature and also utilises extensions from Magento Connect including:

  • Magestore Mega Menu
  • GoMage Advanced Navigation
  • Mailchimp Integration