Staff Writer

A 'nom de plume' for one of our talented wordsmiths...

Balance Internet are proud to announce our latest launch for Fairfax Media, the mobile themes for the Sydney Morning Herald shop and The Age shop.

The mobile versions of the two shop sites were a directive from Fairfax in order to improve mobile traffic conversion and also usability from mobile devices.  We were able to utilize the functionality of Magento’s default mobile theme and incorporate customisations seen on the shop desktop themes to maintain continuity between the mobile and desktop experience. Accessibility for user’s was paramount in the design with a strong focus on conversion from the product page to the checkout.


Key features:

– Integration with myFairfax, a shared-sign on customer system that is utilized across Fairfax’s brand sites.

– One step checkout for mobile.

– Product integration with Formstack for customer data collection

– Customized AJAX product navigation and grid display on category listing pages

– Custom Navigation Menu


A Mobile theme is no longer just a nice-to-have feature for an online retailer running off the Magento platform. With trends increasing strongly for mobile shopping and retail in 2013, the benefits a mobile directed theme can offer for users in terms of usability and experience are countless. We can help you capture the mobile world, whether you would like a new mobile theme a new ecommerce solution.