Staff Writer

A 'nom de plume' for one of our talented wordsmiths...

Balance Internet and Westfield are proud to launch the Westfield Product Feed Extension. The project goal was to set up a Magento to Westfield xml feed to facilitate traffic to flow through the Westfield site to its Magento based partners to show products available from these Magento Enterprise Stores.


When Westfield approached Balance Internet for this project they had a number of requirements including:

-All Category and Colour mapping to occur within Magento

-User friendly UI

-Ability to Manually or Automatically upload the product feed

-Exclude products by Category or by filter


For the first phase of the project the goal was to simply upload images, content and prices to the Westfield site, customers would then travel to the individual stores to purchase the goods and checkout.


Balance Internet and Westfield worked closely together to overcome a number of challenges throughout the project including the ability to create an easy to use interface that required minimal maintenance and managed to launch the extension in December 2013.


Check it out: