Guest contributor

When putting the B2B eCommerce whitepaper together, we couldn’t go past an expert opinion from our own Director David Crothers, AKA DC. With over 25 years in advertising, retail and digital marketing, DC knows good UX! Here’s what he had to say:

“Just as the user experience has become essential for engaging and converting customers in the B2C world, an excellent UX is now a critically important success factor for Digital Transformation in B2B eCommerce.

For business customers, it’s all about a relevant, streamlined and above all simplified digital experience. From searching for products by stock keeping unit (SKU) — or a competitors SKU — to converting an uploaded product list or wish list to a shopping cart, or editing and re-ordering from a prior invoice, to request for a quote or purchasing quantities of multiple product variants, the experience must be easy, seamless and intuitive.

Get this right and you’ll build a loyal and high- value customer base and in doing so, you will also build a competitive advantage for your business”.

Enjoyed DC’s insight? Read the full User Experience chapter from the B2B whitepaper: ‘How to Succeed at Digital Transformation in B2B eCommerce’ here: download the whitepaper.