Staff Writer

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Why Choose OROCRMSelecting the right Customer Relationship Management System(CRM) that best suits your business can be confusing and time consuming, with so many options that are often hard to differentiate, it can become a very overwhelming experience.

Balance Internet have been through this process many times with our retailers and clients. With the benefit of many demonstrations and reviews we have become very strong advocates of the OroCRM Platform and are now OroCRM’s leading development and deployment partner.

Here is why we chose to become an OroCRM Partner and why we believe OroCRM is the ideal CRM to manage and leverage your customer data

OroCRM was founded in 2012 by Yoav Kutner, the Co-Founder and CTO of Magento, and Jary Carter who was Vice President of Worldwide Sales and Channels for Magento. OroCRM was designed to easily integrate with Magento, so merchants using Magento can simplify the management of their online customer data, and with OroCRM’s suite of marketing and workflow tools, leverage this data to personalise communications, generate sales, build customer loyalty and optimise marketing campaigns.

Open Source

OroCRM is committed to an open source philosophy meaning that developers around the world have full access to the code and have the ability to enhance and extend functionality and further innovate the platform. By being open source, OroCRM are building vibrant community where innovation is constant and to the benefit of all users.


Since no two businesses are alike OroCRM’s solution is built to be easily customised, providing the flexibility to customise any feature so each customer experience is personalised, just for them.


OroCRM’s products are architected to allow companies to extend core product functionality. This means that they can easily integrate with existing systems, configure to their exact needs, and spend more time growing their business.

360 Degree view of each Customer

The simplicity of integrating OroCRM with other POS, ERP, eDM, Marketplaces, web sites and loyalty platforms means we can access customer data from all business touch points and centralise this data in OroCRM. This provides a full 360 degree cross channel view of each customer and their interactions and transactions.

Powerful Marketing Tools

OroCRM’s marketing tools enables you the ability to easily understand what is important to each customer and to market to them with relevant messages, offers and products. By segmenting customers based on their behaviour and actions you can create and manage very powerful and targeted marketing campaigns.

Other reasons we love OroCRM include:

The ability to customise workflows specifically for each business
The easy management and execution of abandoned cart communications
Advanced and flexible reporting and analytics
Highly Intuitive sales tools
OroCRM empowers you to be fully in tune with your customers and their needs, and to leverage the power of your customer data.

If you would like to learn more about the capabilities of OroCRM and why we chose to be an OroCRM Solution partner please contact us onĀ 1300 624 368