Tag Archive: B2B Marketing

Balance Internet - B2B Marketing Strategy

24 September 2020

3 Pillars of B2B Marketing

The key pillars of any successful digital marketing strategy — whether for B2C or B2B — are acquisition, conversion and retention. The approach for B2B will be significantly different from the approach for a traditional customer-facing business, but the guiding principles are true for both markets. As a B2B business, it’s vital to benchmark your…