Tag Archive: B2B

Balance Internet - B2B Marketing Strategy

24 September 2020

3 Pillars of B2B Marketing

The key pillars of any successful digital marketing strategy — whether for B2C or B2B — are acquisition, conversion and retention. The approach for B2B will be significantly different from the approach for a traditional customer-facing business, but the guiding principles are true for both markets. As a B2B business, it’s vital to benchmark your…

Balance Internet - System Integration B2B eCommerce

16 September 2020

Payment Method Considerations in B2B eCommerce – Carolyn Breeze

Carolyn Breeze, General Manager, Australia & NZ at GoCardless provided her expert insight into the requirements and considerations for payment methods in B2B eCommerce in our B2B whitepaper. Here’s what Carolyn had to say. “Collecting recurring payments from your customers, whether it’s for a subscription, invoice or instalment, can be done with an array of…

B2B IT Landscape - Balance Internet

31 August 2020

Your IT Landscape and B2B Digital Transformation – Peter Sheldon

Peter Sheldon, Senior Director Strategy at Adobe, is a well-known industry expert in eCommerce and omni-channel technology. Peter previously held the role of Vice President and Principal Analyst at Forrester Research where he spent five years leading Forrester’s global research on digital commerce technologies. Peter provided his expert opinion in our whitepaper ‘How to Succeed…


6 August 2020

UX for B2B eCommerce – David Crothers

When putting the B2B eCommerce whitepaper together, we couldn’t go past an expert opinion from our own Director David Crothers, AKA DC. With over 25 years in advertising, retail and digital marketing, DC knows good UX! Here’s what he had to say: “Just as the user experience has become essential for engaging and converting customers…

User Experience

29 July 2020

Top 10 Rules for B2B eCommerce UX

User experience (UX) is the catch-all term to describe the overall experience a person has when using a website. Does the layout help them find what they want — and quickly? Do the navigation menus make sense? Good UX can almost be invisible, taking your website visitors from the landing page through to the purchase…