Tag Archive: balanceinternet

Balance Internet - B2B Marketing Strategy

24 September 2020

3 Pillars of B2B Marketing

The key pillars of any successful digital marketing strategy — whether for B2C or B2B — are acquisition, conversion and retention. The approach for B2B will be significantly different from the approach for a traditional customer-facing business, but the guiding principles are true for both markets. As a B2B business, it’s vital to benchmark your…

Magento Commerce 2.4 - Balance Internet

31 August 2020

Accelerate your business with Magento 2.4

In late July Adobe released the latest version of Magento Commerce and Magento Open Source to provide its merchants with capabilities to help them capture new opportunities in the current commerce landscape whilst preparing for the future. Here’s our recap of the key highlights: Purchase approval workflow To quickly ramp up B2B commerce sales, businesses…

B2B IT Landscape - Balance Internet

31 August 2020

Your IT Landscape and B2B Digital Transformation – Peter Sheldon

Peter Sheldon, Senior Director Strategy at Adobe, is a well-known industry expert in eCommerce and omni-channel technology. Peter previously held the role of Vice President and Principal Analyst at Forrester Research where he spent five years leading Forrester’s global research on digital commerce technologies. Peter provided his expert opinion in our whitepaper ‘How to Succeed…