Tag Archive: customer loyalty

Balance Internet - B2B Marketing Strategy

24 September 2020

3 Pillars of B2B Marketing

The key pillars of any successful digital marketing strategy — whether for B2C or B2B — are acquisition, conversion and retention. The approach for B2B will be significantly different from the approach for a traditional customer-facing business, but the guiding principles are true for both markets. As a B2B business, it’s vital to benchmark your…

Loyalty and Rewards

17 August 2020

Loyalty & Rewards in B2B Transactional Commerce – Jeremy Krause

Jeremy Krause, Chief Innovation and Disruption Officer at Global Retail Brands (GRB), is a passionate driver of change and innovation and has a yearning to communicate the power of quality content to enrich peoples’ lives through fun, engaging, educational and inspiring ideas. Jeremy provided his expert opinion on Loyalty & Rewards for B2B eCommerce, in…

13 September 2019

5 Misconceptions About Customer Loyalty Programs

This weeks guest post is from Michael Woodruff at Customology. Customology are specialists in customer lifecycle management and loyalty. They help retail merchants create customers for life, helping businesses to grow by understanding their customers and what keeps them coming back. Gartner predicts that 80% of your future profits will come from 20% of your…