Tag Archive: eCommerce

Balance Internet - B2B Marketing Strategy

24 September 2020

3 Pillars of B2B Marketing

The key pillars of any successful digital marketing strategy — whether for B2C or B2B — are acquisition, conversion and retention. The approach for B2B will be significantly different from the approach for a traditional customer-facing business, but the guiding principles are true for both markets. As a B2B business, it’s vital to benchmark your…

Balance Internet - System Integration B2B eCommerce

16 September 2020

Payment Method Considerations in B2B eCommerce – Carolyn Breeze

Carolyn Breeze, General Manager, Australia & NZ at GoCardless provided her expert insight into the requirements and considerations for payment methods in B2B eCommerce in our B2B whitepaper. Here’s what Carolyn had to say. “Collecting recurring payments from your customers, whether it’s for a subscription, invoice or instalment, can be done with an array of…

Loyalty and Rewards

17 August 2020

Loyalty & Rewards in B2B Transactional Commerce – Jeremy Krause

Jeremy Krause, Chief Innovation and Disruption Officer at Global Retail Brands (GRB), is a passionate driver of change and innovation and has a yearning to communicate the power of quality content to enrich peoples’ lives through fun, engaging, educational and inspiring ideas. Jeremy provided his expert opinion on Loyalty & Rewards for B2B eCommerce, in…


6 August 2020

UX for B2B eCommerce – David Crothers

When putting the B2B eCommerce whitepaper together, we couldn’t go past an expert opinion from our own Director David Crothers, AKA DC. With over 25 years in advertising, retail and digital marketing, DC knows good UX! Here’s what he had to say: “Just as the user experience has become essential for engaging and converting customers…

2 June 2020

Succeeding in B2B eCommerce Webinar

We were pleased to host the first of a four part Magento Webinar series on ‘Succeeding in B2B eCommerce’. If you didn’t get the chance to view it live, you can watch it here. James Horne, Balance Internet MD and a team of expert panelists; Jeremy Krause, Chief of Innovation and Disruption at Global Retail Brands, Scott…