Tag Archive: marketing automation

Balance Internet - B2B Marketing Strategy

24 September 2020

3 Pillars of B2B Marketing

The key pillars of any successful digital marketing strategy — whether for B2C or B2B — are acquisition, conversion and retention. The approach for B2B will be significantly different from the approach for a traditional customer-facing business, but the guiding principles are true for both markets. As a B2B business, it’s vital to benchmark your…

23 June 2020

Merchandising and Personalisation in B2B Transactional Commerce – Josie Kidd

How to Succeed at Digital Transformation in B2B eCommerce is our recently released whitepaper. Each chapter of the whitepaper features insights from industry experts. This feature from Josie Kidd, Digital Experience and Enablement Manager at Swisse Wellness, discusses how to get started with personalisation in B2B transactional commerce. “The key to delivering a successful personalisation program as a…