Tag Archive: user experience

UX

6 August 2020

UX for B2B eCommerce – David Crothers

When putting the B2B eCommerce whitepaper together, we couldn’t go past an expert opinion from our own Director David Crothers, AKA DC. With over 25 years in advertising, retail and digital marketing, DC knows good UX! Here’s what he had to say: “Just as the user experience has become essential for engaging and converting customers…

User Experience

29 July 2020

Top 10 Rules for B2B eCommerce UX

User experience (UX) is the catch-all term to describe the overall experience a person has when using a website. Does the layout help them find what they want — and quickly? Do the navigation menus make sense? Good UX can almost be invisible, taking your website visitors from the landing page through to the purchase…