Embarking on a digital transformation journey can be a complex process that often involves unravelling, adapting and even dismantling existing processes, stretching embedded cultural barriers and blending technical resources to create a scalable, successful eCommerce solution.  Critical to the success of this journey requires the engagement of the hearts and minds of your people. 

Here’s 5 quick tips on engaging the best of your digital dream team!

1. Your organisational structure needs to be ready for acceleration. 

It’s vital to create a people and resourcing framework that will scale.

2. Create a Balanced mix of skill sets. 

Successful projects will need cross-functional teams with the right digital competencies and organisational accountability relative to the roles they are performing.

3. Inspire and empower your team. 

This is the key to achieving profound and lasting digital transformation that provides sustainable growth and inclusion.

4. Draw on outside resources. 

By all means your Internal Team Members are vital for your digital transformation but support them with a mix of Outsourced Team Members (contractors, advisors and consultants). Give your team the support they need and let them fly.

5. Select a systems integration partner (such as the team at Balance Internet) that is up-to-date, reliable and a good fit for your team.  

Trust and rely on them for a smoother, innovative and focused approach to your business’s successful digital transformation.

 

Enjoyed our 5 quick tips? Read the full People and Resource chapter from the B2B whitepaper: ‘How to Succeed at Digital Transformation in B2B eCommerce’ below or download the entire whitepaper here

Taking your business through digital transformation is substantially more complex than carefully integrating digital technologies into key areas. Digital transformation fundamentally changes how a business is currently operating and how it offers value to its customers: challenging the current business processes and capabilities at every turn.

Setting the scene

To be ready to embark on the journey ahead, your organisational structure needs to be ready for acceleration. Without a doubt this means change. It’s vital to create a people and resourcing framework that will scale.

The art of ‘successful’ digital transformation means having the correct organisational structure and resourcing in place to perform the set of projects and activities required to fulfil a transformative roadmap.

Successful projects will need cross-functional teams with the right digital competencies and organisational accountability relative to the roles they are performing. 

It’s crucial to ensure, as a business, you have the right person in the right seat, which is by no means an easy task. It’s often so challenging that B2B businesses we speak with say that it’s one of the key factors affecting their growth potential and speed to market.

Did you know?

The network approach – building and drawing on a network of expertise, including leaders and employees to innovate at scale – increases innovation effectiveness by 23%, regardless of the digital acumen in the organisation’s workforce.” Gartner, Smarter With Gartner, “Foster Innovation to Drive Digital Transformation”, Jacke Wiles, 1 April 2019

Across a typical timeline of three years, you will need to understand the blend of internal staff, contractors, vendors and service provider companies that may be required. Who will you need permanently? Who will you hire temporarily? 

Three types of resource teams that need to be considered:

  1. The business team: full-time equivalent (FTE), part-time equivalent (PTE), casual, contract employees. 
  2. The outsourced team: contractors, advisors and consultants, often engaged as required. 
  3. The third-party team: third-party providers, subject matter experts.

You will need to determine the mix across these three teams that works best for your company and its needs. Take into account the weighting that works best within your operational constraints, relative to the bodies of work you want to undertake.

With the business team, in particular, it’s imperative to ensure the organisational structure will allow for new recruits where required; and those full-time, part-time and casual salaries are factored into the project cost, operational expenditure and capital expenditure.

Of the businesses we see undergoing digital transformation, those which tend to be successful have the correct teams and complementary digital competencies in place to handle the growth. This also ensures innovation doesn’t slow down once a single project is delivered. We see that efficient and cross-functional teams tend to limit the size of the internal group to six to eight people (that seems to be the sweet spot). We think of it as the ‘two pizza group’ — if you sat down for an impromptu lunch you’d eat two pizzas, not five or six.

Did you know?

Any company can digitally transform, in their own way. However, they should remember one thing: if they make every other change but employees are not empowered, the digital transformation will not be successful. Empowering people is the key to achieving profound and lasting digital transformation that provides sustainable growth and inclusion.” World Economic Forum

Something to Consider: Building an Effective Digital Transformation Team

We’ve taken insights from leading Australian businesses in how they run digital transformation projects. These are some of the roles you might expect to see:

Want more? Read the 126-page whitepaper to learn how to achieve success in the B2B eCommerce landscape in APAC, with tried-and-tested approaches from Balance Internet and 36 industry experts. Download Now.